Ethnography and virtual worlds : a handbook of method (Book, 2012) [Union University]
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Ethnography and virtual worlds : a handbook of method

Ethnography and virtual worlds : a handbook of method

Author: Tom Boellstorff
Publisher: Princeton : Princeton University Press, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
"Ethnography and Virtual Worlds" is the only book of its kind - a concise, comprehensive, and practical guide for students, teachers, designers, and scholars interested in using ethnographic methods to study online virtual worlds, including both game and nongame environments. Written by leading ethnographers of virtual worlds, and focusing on the key method of participant observation, the book provides invaluable  Read more...
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Genre/Form: Electronic books
Interactive multimedia
Additional Physical Format: Online version:
Ethnography and virtual worlds.
Princeton : Princeton University Press, ©2012
Document Type: Book
All Authors / Contributors: Tom Boellstorff
ISBN: 9780691149509 069114950X 9780691149516 0691149518
OCLC Number: 792880955
Description: xvii, 237 pages ; 25 cm
Contents: Why this handbook? : Beginnings ; Why ethnographic methods and why virtual worlds? ; Why a handbook? --
An orientation to the virtual worlds we studied --
Three brief histories : A brief history of ethnographic methods ; A brief history of virtual worlds ; A brief history of research on virtual world cultures ; The uses of history --
Ten myths about ethnography : Ethnography is unscientific ; Ethnography is less valid than quantitative research ; Ethnography is simply anecdotal ; Ethnography is undermined by subjectivity ; Ethnography is merely intuitive ; Ethnography is writing about your personal experience ; Ethnographers contaminate fieldsites by their very presence ; Ethnography is the same as grounded theory ; ethnography is the same as ethnomethodology ; Ethnography will become obsolete --
Research design and preparation : Research questions: emergence, relevance, and personal interest ; Selecting a group or activity to study ; Scope of the fieldsite ; Attending to offline contexts --
Participant observation in virtual worlds : Participant observation in context ; Participant observation in practice ; Preparing the researching self ; Taking care in initiating relationships with information ; Making mistakes ; Taking extensive fieldnotes ; Keeping data organized ; Participant observation and ethnographic knowledge ; The timing and duration of participant observation ; The experimenting attitude --
Interviews and virtual worlds research : The value of interviews in ethnographic research ; Effective interviewing ; THe value of group interviews in ethnographic research ; Size, structure, and location for group interviews ; Transcription --
Other data collection methods for virtual worlds research : Capturing chatlogs ; Capturing screenshots ; Capturing videos ; Capturing audio ; Data collection in other online contexts ; Historical and archival research ; Virtual artifacts ; Offline interviews and participant observation ; Using quantitative data --
Ethics : The principle of care ; Informed consent ; Mitigating institutional and legal risk ; Anonymity ; Deception ; Sex and intimacy ; Doing good and compensations ; Taking leave ; Accurate portrayal --
Human subjects clearance and institutional review boards : Institutional review boards (IRBs) ; Preparing a protocol for IRB review ; Working with IRBs ; Informed consent and anonymity --
Data analysis : Ethnographic data analysis: flexibility and emergence ; Preliminary reflections while in the field ; The role of theory in data analysis ; Beginning data analysis: systematize and thematize ; Working with participant observation data ; Working with individual and group interview data ; Working with images, video, and textual data ; The end of the data analysis phase: from themes to narratives and arguments ; Generalization and comparison --
Writing up, presenting, and publishing ethnographic research : The early stages of writing up: conferences, drafts, blogs ; Written genres ; Dissemination ; The writing process ; A quick trip back to the field ; Tone, style, and audience --
Conclusion : Arrivals and new departures.
Responsibility: Tom Boellstorff [and others] ; [with a foreword by George Marcus].


Suitable for students, teachers, designers, and scholars interested in using ethnographic methods, this title provides practical and detailed techniques for ethnographic research customized to  Read more...
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"[W]e can hope that young scholars and established ones, friends and critics of ethnography alike, will read this book, take it seriously, and carry it with them in whatever world they study and Read more...

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