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Everybody writes : your go-to guide to creating ridiculously good content

Author: Ann Handley
Publisher: Hoboken, New Jersey : Wiley, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all  Read more...
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Additional Physical Format: Online version:
Handley, Ann, 1963-
Everybody writes.
Hoboken, New Jersey : Wiley, [2014]
(DLC) 2014025583
Document Type: Book
All Authors / Contributors: Ann Handley
ISBN: 9781118905555 1118905555
OCLC Number: 872413287
Description: xxi, 298 pages : illustrations ; 24 cm
Contents: Writing rules : how to write better (and how to hate writing less) --
Writing rules : grammar and usage --
Story rules --
Publishing rules --
13 things marketers write --
Content tools. pt. I. Writing rules : how to write better (and how to hate writing less) --
Everybody writes --
Writing is a habit, not an art --
Shed high school rules --
Regard publishing as a privilege --
Place the most important words (and ideas) at the beginning of each sentence --
Follow a writing GPS --
The more the think, the easier the ink --
Organize : relax, you've got this --
Embrace the ugly first draft --
Swap places with your reader --
Humor comes on the rewrite --
Develop pathological empathy --
"Cross out the wrong words" --
Start with Dear Mom ... --
If you take a running start, cover your tracks --
Notice where words appear in relation to others around them --
"A good lede invites yo to the party and a good kicker makes you wish you could stay longer" --
Show, don't tell --
Use familiar yet surprising analogies --
Approach writing like teaching --
Keep it simple : but not simplistic --
Find a writing buddy --
Avoid writing by committee --
Hire a great editor --
Be rapid about readability --
End on an I-can't-wait-to-get-back-to-it note --
Set a goal based on word count (not time) --
Deadlines are the WD-40 of writing --
pt. II. Writing rules : grammar and usage --
Use real words --
Avoid frankenwords, obese words, and words pretending to be something they're not --
Don't use Weblish (words you wouldn't whisper to your sweetheart in the dark) --
Know the difference between active and passive voice --
Ditch weakling verbs --
Ditch adverbs, except when they adjust the meaning --
Use clichés only once in a blue moon --
Avoid these mistakes marketers make --
Break some grammar rules (at least these five) --
Learn words you're probably misusing or confusing with other words --
Scuse me while I kiss this guy --
Limit moralizing --
pt. III. Story rules --
Tell how you'll change the world --
Tell the story only you can tell --
Voice and tone --
Look to analogy instead of example --
pt. IV. Publishing rules --
Wait : what's brand journalism? --
Tell the truth --
See content moments everywhere --
Post news that['s really news --
Biased and balanced --
Nonobvious interview tips --
Fact-check --
Approach content with "mind like water" --
Seek out the best sources --
Be aware of hidden agendas --
Cite as you write --
Curate ethically --
Seek permission, not forgiveness --
Understand the basics of copyright, fair use, and for attribution --
Ground content in data --
pt. V. 13 things marketers write --
The ideal length for blog posts, podcast, Facebook posts, tweets, and other marketing content --
Writing for Twitter --
Writing with hashtags --
Writing social media with humor --
Writing for Facebook --
Writing for LinkedIn --
Writing your LinkedIn profile --
Writing for email --
Writing landing pages --
Writing headlines --
Writing a home page --
Writing the About Us page --
Writing infographics that won't make people mock infographics --
Writing better blog posts --
Writing annual reports (or annual wrap-ups) --
pt. VI. Content tools --
Research and knowledge management tools --
Writing tools --
Productivity tools --
Editing tools --
A few great style guides --
Non-text writing tools --
Blog idea generators --
Google authorship --
Image sources (or, stock that doesn't stink).
Responsibility: Ann Handley.

Abstract:

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar  Read more...
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